Agency for International Development or the U. First Edition, January * In all cases, the specific contracts, grants, and other funding mechanisms prevail. 7mb, June edition) for official branding guidance for the U. Government’s Feed the Future initiative and related USAID projects. Words by Design is a full-service graphic design and copywriting agency specializing in nonprofit communication and marketing. 16 of the Graphic Standards Manual. , NW Washington, D.
) that fall under a Presidential Initiative may, in rare circumstances upon written determination by the USAID Administrator, use additional or substitute logos or seals representing a Presidential Initiative or other high-level interagency federal initiative that requires consistent and uniform naming, marking and branding. Colors referenced below are described in detail on page 1. USAID’s logo shall be the only logo displayed on the product; it will be prominently displayed on the front. ADS 320 - Branding and Marking - lays out USAID’s policies and procedures for identifying foreign assistance as American aid.
"Brand" files contain the brandmark only. USAID’s brand reflects our unique values and principles. Is a resource for USAID staff members and external partners who manage or implement USAID efforts. This manual sets clear, consistent guidelines for the naming and graphic design of Feed the Future project communications. Habitat for Humanity&39;s Global Brand Manual. to have the USAID Identity included usaid as part of the program or project name, such as a “title sponsor,” if possible and appropriate.
For details, check out the Feed the Future Graphic and Naming Standards Manual. Download the Feed the Future Graphic and Naming Standards Manual (pdf, 7. USAID/Jordan created the Jordan Development KaMP – a web-based repository of development resources designed to improve sharing of data and information between the USAID/Jordan Mission, local implementing partners and development organizations within Jordan. Partner Name) and usaid brand manual do not necessarily reflect the opinion of U. This Graphic Standards Manual replaces and updates the version released in. Equally important, it represents the good will of the American people and their commitment to providing assistance to those in need all around the world. With a team of top-of-the-market paper suppliers, printers, and shippers, we were focused on Tanzania literally at all hours of the day, looking for any deviations from our carefully constructed project plan.
It is acceptable to co-brand the title with USAID’s and the NGO’s identities. Color Combinations: Suggested color combinations. Agency for International Development: Background, Operations, and Issues Congressional Research Service 1 he U. 5 million reading books, workbooks, and student and teacher guides to elementary schoolchildren and teachers in roughly 11,000 schools across Indonesia within five months.
2 million contract by USAID Indonesia to print, bind, kit, and deliver 7. USAID Graphic Standards Manual 1. USAID Weekly; Events; Newsletter; Success Stories; Storytelling Hub; Branding; Message Manual; Stay Connected; Work With USAID. USAID Automated Directives System (ADS) 201 and its associated references provide the foundation for all USAID guidance on evaluation at USAID. USAID Graphic Standards Manual and Partner Co-Branding Guide (pdf - 9 MB) The Agency has separate, and different, branding policies and marking requirements for our implementing partners: one for Acquisition Awards (generally contracts,) and one for Assistance Awards (generally grants and cooperative agreements.
This page houses information related to branding of the U. USAID Graphic Standards Manual and Partner Co-Branding Guide (9 MB) USAID Graphic Standards Manual and Partner Co-Branding Guide (Updated February ) USAID’s brand is more than a logo. Photography and Video: USAID’s Video and Photography Style Guide PDF. USAID Graphic Standards Manual and Partner Co-Branding Guide (pdf - 9 MB) Graphic Standards:.
the United States Agency for International Development (USAID) and the Australian Agency for International Development (AusAID). "Lockup" files contain the full USAID Identity (seal plus brandmark). The photographs will comply with a guidance. If your project is co-funded or funded under an assistance instrument, the answer is yes.
USAID&39;s framework legislation, the Foreign Assistance Act of 1961, as amended, section 641, requires that all programs under the Foreign. USAID’s partners are required to brand and mark their program activities as from the American people, except in specific circumstances when, for example, branding and marking may pose undue risk usaid brand manual to usaid brand manual staff and beneficiaries. GOV/BRANDING OUR BRAND HERITAGE Found in the most remote corners of the globe,the USAID handclasp is one of the best known U. 4 million contract to StratComm in August to fulfill this important mission. Welcome to the USAID Monitoring Toolkit! USAID Branding in Action Posted by Kamyl Bazbaz, Press Director and Spokeperson, USAID on Friday, May 10th USAID shows examples of how vouchers, locally procured food, and others show the generosity of the United States.
Development of the original generic manual was a joint effort of the USAID Quality Assurance Project (QAP), the Special Programme for Research and Training in Tropical Diseases. ii GRAPHIC STANDARDS MANUAL DOWNLOAD GRAPHICS AT WWW. Do not recreate these sub-brands under any circumstances.
www. In the examples below, see how vouchers, locally procured food, and others show the generosity of the United States. We have all “earned” our brand by doing hard things well, often in the most challenging environments. The update to the ADS featured the following major changes:. As creative director of Habitat World, the flagship publication of Habitat for Humanity International, I&39;m responsible for developing and designing the visual, multimedia content of the magazine, both in print and online.
The Monitoring Toolkit:Curates the latest USAID Program Cycle guidance, tools, and templates for monitoring USAID strategies, usaid brand manual projects, and activities. Each USAID project, whether it is implemented under a contract or cooperative agreement, is (under most circumstances) required to follow branding guidelines. USAID awarded a . where the USAID brand is used as per USAID/Zimbabwe’s outreach and communication procedures. Government’s global hunger and food security initiative. The United States Agency for International Development (USAID) is an independent agency of the United States federal government that is primarily responsible for administering civilian foreign aid and development assistance. THIS MANUAL SETS THE STANDARD FOR ALL USAID COMMUNICATIONS PRODUCED BY EMPLOYEES, CONTRACTORS, GRANTEES AND OTHER PARTNERS. In February, the Agency updated ADS 320 to provide improved resources to USAID staff and partners executing USAID branding policies.
Our editions include captivating stories, updates from around the world and multimedia features that give readers firsthand access to the impact of Habitat’s work. February (revised Feb ). The USAID Inspector General has also made it apart of its audits and semi annual report to Congress. Downloadable files for each ANE country sub-brand is available below. Urdu Disclaimer: 4. and foreign flag vessels for USAID&39;s Food for Peace Program.
480 Title II food aid cargo shipped on U. GRAPHIC STANDARDS MANUAL This is the Graphic Standards Manual for the U. If the USAID Identity will not be included as part of the program or project name,. Templates, logo files, and downloadable resources for USAID branding. A long-standing strategic priority of USAID, well-designed and -implemented SBCC has been shown to generate demand for health products and services, change nonclinical behaviors that contribute to health (e. Branding builds credibility and trust, connects the Agency to our stakeholders, and upholds our reputation.
In addition, at least 10 photographs will be provided on a semi-annual basis, that are illustrative of project’s achievements in jpeg format. The subject of a USAID evaluation may include any level of USAID programming, from a strategy to a project, individual award, activity, intervention, or even cross-cutting programmatic priority. USAID Graphic Standards Manual and Partner Co-Branding Guide (9 MB) USAID Graphic Standards Manual and Partner Co-Branding Guide (Updated February ) USAID’s brand is more than a logo. Overview: In late USAID launched it Brand Strategy and Marking Plan requirements. Download Guidance and Resources Feed the Future Graphic and Naming Standards Manual. USAID’s brand is more than a logo. It sets the standard for the design of all USAID public communications.
Prior to that USAID, after extensive public comment, incorporated the requirements in 22 CFR, ADS and grant and contract clauses. StratComm was awarded a . Complements USAID’s Program Cycle Operational Policy (codified in ADS 201) and is regularly updated to. Working with the Senior Director of Storytelling, Stefan helped translate the refreshed global brand of Habitat for Humanity into this nearly 100 page manual, complete with templates and rationale, and now used worldwide by Habitat organizations to help position and strengthen the brand. It reflects the unique values and principles of the Agency to a worldwide audience.
, condom use, hand-washing, bed net use), and shift social norms that influence individual and. Agency for International Development (USAID) was established on Novem, following enactment of the Foreign Assistance Act of 1961 (FAA, P. back Work With USAID; Work With USAID; How to Work with USAID; Organizations That Work With USAID; Find a Funding Opportunity; Resources for Partners; Careers; Get Involved. Implementation Tips USAID Partners Capable Partners Program 1825 Connecticut Ave. Agency for International Development (USAID). LOGO IDENTITY BRANDMARK BRAND NAME This manual and the USAID Identity were developed to ensure that the United States Government is visibly acknowledged for its contributions and funding specified as foreign assistance. To obtain access to video bumpers, please contact your relevant USAID person of contact on communications and branding matters.
Brand Applications The Standard Graphic Identity of the USAID Ambassador’s Fund Grant Program should be applied to. Agency for International Development (USAID)-funded projects (programs, activities, etc. See USAID’s Graphic Standards Manual, USAID-branded examples in sections 2 and 3. These cargo preference statistics represent the tonnage amount and percentage of P. And, it represents the goodwill of the American people in providing assistance to those in need.
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